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Reporting & Attribution
Turn campaign activity into clear performance visibility.
Xadentra helps marketing teams build reporting structures that show what is working, where leads are coming from, and how campaigns influence pipeline.
Scope · 01
Tracking & instrumentation
- GA4 event tracking and data layer design
- Google Tag Manager setup and governance
- UTM governance and source taxonomy
- Form and conversion event instrumentation
- Consent-aware tracking patterns
Scope · 02
Platform reporting
- Marketo program performance reporting
- Salesforce campaign and pipeline reporting
- Funnel and lifecycle reporting
- MQL and SQL tracking with velocity
- Lead source and influence reporting
Scope · 03
Dashboards & attribution
- Executive dashboard planning
- Campaign performance summaries (weekly / monthly)
- Multi-touch attribution readiness
- Marketing-sourced and influenced reporting
- Pipeline-to-revenue narrative for the board
Get expert support.
A 30-minute working session with a senior strategist. No SDR queue, no junior staff.