Build marketing automation that
actually moves pipeline.
Xadentra helps B2B teams design, build, and optimize scalable marketing automation systems across Marketo Engage, Salesforce, campaign operations, lead routing, lifecycle journeys, reporting, and demand generation.
- Marketo Engage campaign execution and optimization
- Salesforce sync, lead routing, and lifecycle alignment
- Demand generation systems built for scale
- Reporting frameworks that connect campaigns to revenue
From campaign execution to revenue operations, we build the systems behind better marketing.
Modern B2B marketing teams need more than campaigns. They need clean data, connected platforms, reliable automation, clear reporting, and a lead management process sales can trust. Xadentra brings all of this together through strategy, execution, and technical marketing operations support.
Marketo Engage Services
Programs, smart campaigns, scoring, lifecycle, governance.
Salesforce & CRM Operations
Sync, routing, MQL workflows, campaign attribution.
Campaign Operations
Email, landing pages, webinars, nurture, regional rollouts.
Managed Services
Ongoing execution, QA, optimization, troubleshooting.
Martech Integration & Data
Stack alignment, data hygiene, consent, taxonomy.
Reporting & Attribution
GA4, dashboards, lifecycle visibility, lead source.
When your marketing systems are disconnected, pipeline suffers.
Most pipeline gaps aren't a creative problem — they're an operations problem. We've seen the same patterns again and again across enterprise and SaaS GTM stacks.
- 01Campaigns take too long to launch
- 02Leads are not routed correctly
- 03Salesforce and Marketo data do not align
- 04MQL definitions are unclear or inconsistent
- 05Reporting hides true campaign impact
- 06Email and landing page ops are inconsistent
- 07Teams rely on too much manual work
Xadentra brings structure, speed, and intelligence to your marketing operations.
We help marketing and revenue teams replace fragmented execution with scalable systems. From campaign builds and automation workflows to CRM sync, lifecycle design, and reporting, Xadentra creates the foundation for predictable demand generation.
A practical process built for real marketing teams.
Five steps, repeated quarterly. We optimize as your stack, your team, and your buyer evolve — without rip-and-replace theatre.
Audit
We review your current Marketo, Salesforce, campaign, and reporting setup — and surface the operational debt that's actually slowing pipeline.
Design
We define the right automation, lifecycle, routing, and campaign structure for your business, your team, and your stack.
Build
We implement campaigns, programs, forms, landing pages, workflows, and integrations — production-grade, documented, QA'd.
Launch
QA, test, deploy, monitor, and optimize. We sweat the boring details so launches don't slip.
Optimize
We improve conversion, reporting accuracy, lead quality, and the operational efficiency of your team — quarter over quarter.
Built by marketing automation specialists who understand both strategy and execution.
Xadentra combines hands-on campaign operations with technical marketing automation knowledge. That means we don't just recommend what should happen — we help build, test, launch, and optimize it.
Ready to build a
better marketing engine?
Let's discuss how Xadentra can help you improve campaign execution, automate your lead lifecycle, and connect marketing activity to pipeline.
Book a Strategy Call