Case Studies
Outcomes, measured in pipeline.
A sampling of recent engagements. Client names are withheld under NDA where required — the operating patterns and outcomes are not.
B2B SaaS
B2B Campaign Engine
Salesforce & CRMLead lifecycleMarketo sync
Improving lead routing for a B2B campaign engine
Inconsistent lead routing caused dropped MQLs, slow follow-up, and confusion between marketing and sales on who owned what.
Read full case study↑ Significant
Routing accuracy
↓ Material
Follow-up time
↑ Stable
Sales acceptance
Enterprise B2B
Regional Campaign Program
Marketo EngageCampaign OperationsGovernance
Scaling Marketo campaign operations for regional teams
Multiple regional teams produced inconsistent campaigns, slow launches, and difficulty rolling up reporting at the global level.
Read full case study↑ Material
Launch velocity
↓ Significant
QA defects
Consistent
Global reporting
B2B SaaS
Demand Generation Team
Reporting & AttributionMartech & DataSalesforce & CRM
Building a reporting foundation for demand generation
Marketing activity wasn't connected to pipeline. UTM hygiene was inconsistent and lifecycle reporting didn't reconcile across systems.
Read full case study↑ Complete
Attribution coverage
Restored
Dashboard trust
End-to-end
Pipeline visibility