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Marketo Engage
Marketo Engage services built for scale, speed, and cleaner execution.
Xadentra helps B2B teams get more value from Marketo by improving campaign setup, automation logic, lifecycle workflows, reporting structure, and day-to-day execution — including Adobe's newest releases like the new Email Designer and the Marketo MCP Server.
Scope · 01
Implementation & program architecture
- Marketo program setup (template programs, channels, tags)
- Email and landing page builds with modular templates
- Forms, thank-you flows, and consent capture
- Smart campaigns and automation logic
- Tokens and scalable program templates
Scope · 02
New Email Designer — implementation & migration
- IMS readiness check — confirming your subscription is on Adobe Identity Management before enabling the new designer
- Phased migration plan: pilot 1–2 high-impact templates, expand to newsletters and lifecycle, then retire legacy templates as confidence grows
- Selective Template Import — moving classic HTML templates into the new designer where it's worth the lift; rebuilding the rest with modular fragments
- Modular fragment and brand-theme library so regional teams can ship variants without breaking the design system
- Governance from day one: naming, folders, approval workflows, and parity testing against your classic templates
- Coexistence playbook for the period when both editors run side-by-side, so reporting and assets stay clean
Scope · 03
Marketo MCP Server — agentic automation setup
- Marketo MCP Server enablement (Adobe's May 2026 release) — connecting your Marketo instance to AI assistants like Claude, Copilot, and other MCP-compatible tools
- Scoped role-based access so AI agents only touch what they're authorized to read or change
- Operational playbooks for the 100+ exposed MCP operations across forms, programs, smart campaigns, people, emails, snippets, lists, and folders
- AI-assisted workflows: campaign drafting, list QA, segmentation prototyping, smart-campaign audits, and program documentation generated on demand
- Guardrails and audit trails so agentic actions remain reviewable and reversible
- Team enablement so your MOPs and demand-gen operators know when to use the assistant — and when not to
Scope · 04
Automation setup — campaigns, lifecycle & scoring
- Smart-campaign architecture for triggered, batch, and operational programs (the boring ones that keep the instance running)
- Lead lifecycle and revenue cycle model design — stage definitions, transitions, SLAs, and recycle paths
- Behavioural + fit-based scoring with decay and threshold calibration tied to sales-acceptance data
- Nurture program design from awareness through buying-stage, with branching content paths
- Alert programs, internal notifications, and lifecycle hygiene routines
- QA checklists and pre-launch automation tests so changes ship without breaking pipeline
Scope · 05
Sync, governance & optimization
- Salesforce campaign sync hardening (field mapping, picklist drift, error monitoring)
- Database hygiene, dedupe, and field standardization
- Reporting structure aligned with executive-readable pipeline metrics
- Marketo health audit (47-point diagnostic across sync, scoring, programs, reporting, governance)
- Performance optimization — smart-list runtimes, batch sizes, and email send hygiene
- Change-management governance so launches are documented, reviewed, and traceable
Get expert support.
A 30-minute working session with a senior strategist. No SDR queue, no junior staff.