All resources
Martech Strategy

Marketing Automation Audit Checklist

The diagnostic we run at the start of every Xadentra engagement — sync, scoring, programs, reporting, governance.

10 min read Martech StrategyJune 2025By Xadentra MOPs team

Every Xadentra engagement starts with the same audit. It takes about a week, surfaces 80% of the operational debt, and is cheap insurance before any larger build.

Sync health

Error counts, field mapping accuracy, picklist drift, sync direction documentation, reconciliation sample.

Scoring and lifecycle

Scoring model age, threshold calibration, lifecycle stage definitions, recycle paths, SLA adherence.

Programs and templates

Naming conventions, template coverage, channel-to-status mapping, governance ownership.

Reporting

Source field architecture, dashboard trust, executive consumption, board-readable pipeline visibility.

Governance

Who owns the instance? Who can deploy? What is the QA path? When was the last change log entry?

Next step

Want to apply this to your stack?

We help B2B marketing teams turn principles like the above into shipped systems — Marketo programs, Salesforce flows, dashboards your CMO actually trusts.

Book a strategy call
Cookies & privacy

We respect how you're tracked.

We use cookies to improve your experience, understand site performance, and personalize marketing. You can accept all, reject non-essential, or manage preferences. See our Cookie Policy.